If you’re trying to keep people informed then a mailing list is the way forward. There are so many good points to creating one that it would be silly to overlook it.
It’s great that you want to blanket message people via FB and there’s probably more chance of people reading your message but a mailing list created with a program like MailChimp or Aweber ensures that the people that want to read your message are reading it. It feels less spammy.
A mailing list creates exclusivity. I’m able to talk to my core group of people and give them exclusive pictures, beats, music and discounts.
Most mailing lists work on the double opt in principle which means after adding their address to the list, subscribers need to confirm this via their email. It may seem tedious but you know for a fact that everyone on your list is golden. I’d much rather have 300 golden contacts than 3000 plastic ones that never actually opted in if you get me.
Sign up forms also aren’t difficult to come up with. I’ve got widgets all over my site where all you do is put in your address and push submit.
I advise you mail your list once a week. I know I haven’t been doing that at all. I’ll start up with that in a minute. The last thing you also want to do is to mail your people once a week on the same day. This creates expectation. If they know your day us Thursday then you’ll get better buy in. Make it as comfortable a process as possible.
There are so many ways you can run your list and setup your opt in pages it’s crazy. I figure as long as you’re not looking spammy with your messages, you’re on the right track.
Any questions about the power of the mailing list, let me know via the comments section below or via silasbeats@Gmail.com.