South African hip hop: Artist vs producer

​South African hip hop beats

South African hip hop songs
I’m really inspired when I hear what’s coming out of people’s bedroom studios these days. Gone are the days where you hear a South African track and you’re able to tell whether it was recorded in a massive studio or a bedroom setup. This, dear friends, is a sign that our industry has grown in leaps and bounds.
People have been investing in their equipment and skills and they’re coming up with really nice sounding tracks. I think the only point I can complain about is the cleanliness in our mixes. I’m still hearing songs that get high rotation that have mediocre mixes to say the least. There was a very high profile song playing on radio the other day and I could tell that the room/booth that was used was way too big or someone got a little to happy with the reverb settings. Over and above this, the compression on the vocal was too hot. I heard pops a mile away. These little things are preventing us from taking our songs to the next level. Other than this sticking point, we’re on the right track. There really a few things we can improve upon that will definitely help. I’ve highlighted them below in 2 short paragraphs.  
Can I talk to the producers real quick…

Read up on your mixing. Try to make sure you achieve the cleanest sound you can before heading into the mastering stage. Know why you’re adding the vst you’re adding and don’t just add it because you saw it in a tutorial video somewhere. 

Be good to your artists. Producers aren’t social by nature. Take the extra effort to vibe with your fellow artist during a session and focus on getting the best possible product on the day. They really do need your support. You are the producer after all.  
To the artists…

Learn some production terminology. This will really help grow the relationship between you and your producer. If you can convey your vision better, there will be less friction between what you want to hear and what you actually hear after the mix is complete. 

Pay your producer. They can’t improve their brand and sound without your contribution. My artists know that their sound improves with every successful project. It’s only through contributions that I’m able to improve myself, my sounds and my equipment. 
This relationship is so vital to the growth of our industry so work on it. Producers need artists, artists need producers and both parties need engaged fans.

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